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EXECUTIVES

Michael Croiter - Executive Producer
Michael founded Yellow Sound Lab in January of 2006 to service his growing client base.
Yellow Sound Lab currently serves as the musical home of Sesame Street on PBS, on which Michael plays drums and percussion, and is the mixing engineer.  His other past and present clients include: Disney’s Johnny and The Sprites, ABC’s One Life To Live, PBS’s The New Electric Company, AMC’s Storymakers, MTV, Macy’s and NBC. Michael received a 2008 Emmy nomination for mixing and recording Johnny and The Sprites.  He mixed, recorded and co-arranged the song “Chemistry” for One Life To Live, which won a daytime Emmy award in 2008 for Song Of The Year.  His mixing experience also includes dozens of films, documentaries, commercials and he has produced albums for many of New York's finest composers and musicians. He co-founded and co-owns the record company, Yellow Sound Label, with business partner Bill Sherman.  Together, they have produced and released records for Chita Rivera, Alan Cumming, Marcy and Zina, Karen Olivo, Chris Jackson, Jeremiah James and Teatro, to name a few.  As a musician, Michael has played on many of the aforementioned recordings and is an accomplished performer.  He is the drummer for Concorde Records Jazz vocalist Spencer Day.  He serves as music director for Chita Rivera and was the drummer for the Broadway run of Chita Rivera, The Dancer’s life.  He is the associate music director and co-arranger for Alan Cumming - most notably appearing at his Jazz at Lincoln Center debut in 2009.  Other performance credits include: Drummer for the hit Broadway show Avenue Q for 6 years, The U.S. national tour of The Buddy Holly Story, The Radio City Music Hall Christmas Spectacular and appearances with such conductors as Keith Lockhardt, Jerry Goldsmith, Jesus Lobos Cobos, James Judd, David Zinman, Jack Elliot and such diverse artists as Miche Dichter, Randy Brecker, Audra McDonald,  Don Rickles, Christian McBride, Kevin Mahogany and Ernie Watts.   Michael has performed with the Florida Philharmonic, New World Symphony, Novo Philharmonic, American Ballet Theater, Aspen Music Festival, Henry Mancini Institute, Florida Grand Opera, and Palm Beach Pops. He studied classical percussion at Syracuse University and jazz percussion at The University of Miami, where he was a concerto competition winner on the marimba with Ney Rosauro’s “Concerto for Marimba.”  He is a Pro-Mark Sticks and mallets artist and uses their products exclusively.  

 

Bill Sherman - Executive Producer

Bill Sherman won the 2008 Tony Award for Best Orchestrations for In the Heights and the 2008 Grammy Award as the co-producer of the In The Heights Original Broadway Cast Album. He also earned a Drama Desk nomination for Outstanding Orchestrations for In the Heights Off-Broadway. Bill is the composer for Sesame Workshop’s new "The Electric Company," AMC's "Storymaker's", the second season of MTV's "Gamekillers" as well as Nike's "Kobe Mentu" and Sesame Workshop's "Sesame Street". Bill is the composer for "Barrio Girl: The Musical," premiering at the Kennedy Center in the fall of 2009. Additionally, he orchestrated and produced the music for "After The Storm" a documentary about post-Katrina New Orleans with music by Stephen Flaherty and Lynn Ahrens. Bill is a proud member of NY's premier hip-hop, improv and comedy group, Freestyle Love Supreme, that traveled to the Aspen, Edinburgh, Melbourne and Montreal comedy festivals. He is a graduate of Wesleyan University.

Asaf Shakam - Creative Director

Asaf has been a designer for over twelve years. Several years ago, he leveraged his creative, marketing and entrepreneurial skills to found the successful Mone8° Interactive Media Group. Although his primary area of expertise is in interactive design, he has vast experience and knowledge of print, web application design, and video & broadcasting. Asaf was recently featured in Jacqueline Deval's, Publicize Your Book and in an interview with author Thomas Perry.